Ted Media

This other company told me it only cost X dollars!

You know that old adage? Cheap, good and fast? 

Yeah.. Unless you know an expert who is able to script, produce, direct, shoot, light, edit, fix audio, and color grade your project by him or herself, and is offering you friendship price.  

Undoubtedly there are people like that out there; there are quality people out there and sometimes you might be recommended the right person. But if you’re going to engage the cheapest vendor, please make sure to look through their portfolio and check that it’s the right fit for the project.

I don't know how to start..

We get it; there are so many platforms out there and ways to promote your product or service. As a business owner or marketer, it is a challenge trying to figure out how to get the best return on investment.

Now let’s work it out in reverse.

Are you trying to sell a product or service? Who’s your customer? Is it B2B or B2C? Which platform would they most likely spend their time on – is it Facebook or maybe Instagram? Or maybe they don’t even spend anytime on Social Media. 

Let’s say you sell bespoke shoes for guys, you have a physical shop and also an eCommerce website with a moderate amount of traffic from Google search but most people linger on the front page for a while before leaving without buying. You want to bring in more customers but now you’re lost.

Okay, let’s tackle those business problems one at a time.

Customers dropping off from your website without buying

Why not start strong with an strong video upon arriving on your website. 60 seconds - full screen, with beautiful close-up cinematography of the stitching on your bespoke shoes, a gentleman on the way to work, elegantly dressed in your custom shoes. 

Let your customers see and feel that exquisite attention to detail upon landing on your website, draw them in with beautiful imagery and story.

How do I drive customers to my website or business?

Do you know you can run video advertising on Facebook & Instagram (up to 60 seconds and auto-playing) that guarantee users see your product or service when they are on the platform.

Now the secret is, back in the good old days, brands on Facebook could simply post a video on their page and have a huge percentage of their followers see the video, but with recent changes in their algorithm, only around 10% of followers see it.

Now you have to plan your advertising budget to include a targeted digital campaign to reach your customer demographics. Now the good thing is you don’t need to pay Facebook $100,000 to reach the entire country because you can geo-locate and target exact demographics.

How do I run Video Ads on Facebook, Instagram and YouTube?

Remember, go deep and not wide. (Especially if you’re working on a limited budget.)

So... who buys your shoes? Do a quick sampling of your usual customers and you come up with the following 'Buyer Persona'.

·      23 – 45 year old men
·      Working mainly in Finance
·      Usually possesses a Bachelor’s degree at a minimum
·      Job scopes usually include; Relationship Manager, Team Manager, Business Head.
·      Usually carries other luxury brands on them such as Dunhill or Prada.

Let’s go into Facebook, punch in those parameters and your approximate budget and duration, and watch as your video starts appearing in the pockets, homes and office computers of your customer base.

Of course, it sounds a lot easier than it is, and that’s where we can help. If you’re the sort that likes to tinker with data and marketing tools, you can and should definitely attempt to do this yourself (at least once for experience sake). But if you’re too busy or have the budget, Ted Media can help you to plan your digital campaign on top of providing Video and Photography production services.